The object and purpose of TRI are stated in Tourism Act No. 28 of 2011. The Act states that; TRI will undertake and co-ordinate tourism research and analysis in accordance with its provisions. This will ensure that the research and knowledge gaps that exist in the sector are adequately addressed in line with the mandate of the Institute. TRI will therefore be a principal reference point for generating data and research information to inform decision making by the government and private sector on tourism matters.
Tourism Research Institute
Our Core Functions
The Act gives the core functions of TRI’s as follows:
- Collect and analyze information, for the sector and other clients in the private and public sectors, relating to:
- Tourism products and services at the local, national, regional and international levels;
- Trends in tourism;
- Processes or activities likely to impact on sustainable tourism.
- Tourism statistics
- Assess strategies and techniques for product development and marketing;
- Undertake market intelligence;
- Determine, in consultation with lead agencies, the carrying capacities of the various tourism destinations and conservation needs and priorities;
- Assess information, that is the basis of integrated tourism development area plans;
- Research on sustainable tourism and other emerging areas;
- Give information on early warning, disaster management, impacts and mitigation and adaptive strategies to climate change;
- Organize symposia, conferences, workshops and other meetings to promote the exchange of views on issues relating to tourism research and analysis;
- Publish, annually, research findings and communicate recommendations to the relevant lead agencies, institutions and other stakeholders in the tourism sector; and
- Perform any other functions that are ancillary to the object and purpose for which the Institute is established.
THE BOARD
Ololtuaa is also a community organizer who has in his engagement with the community, helped in building of churches and supporting philanthropic activities in Narok and beyond where he has participated in promoting community initiatives for women, youth, and underprivileged sectors of the society. Ololtuaa is passionate about Youth Counselling Programes, Fight against Drug and Alcohol Abuse. His faith in community service saw him contest for the Kilgoris Constituency seat to represent the ideals of community progress in the August house as a Member of the National Assembly. He continues to support community programs such as scholarship support for orphans and vulnerable children, welfare development for the old and widowed in the community.
Hon. John Ololtuaa is a transformative leader who believes in the ideals of strategic management and high standards of professionalism, transparency, integrity, and accountability. He was appointed Principal Secretary in the State Department for Tourism in the Ministry of Tourism and Wildlife in December 2022 where he is in charge of tourism promotion, policy formulation, and development of the tourism industry in Kenya.
Mr. Obudho has vast experience in conducting population and housing censuses including the first ever Kenyan digital census that was conducted in 2019. He has competency in designing and carrying out statistical sample surveys and compilation of official statistics. He has successfully spearheaded many surveys during his long service in the Bureau.
He has experience in top management spanning over 13 years and has a number of certificates to his name that arise from short and long courses, workshops, conferences and seminars attended both locally and abroad.
He serves in a number of Boards including Hazina SACCO Ltd. As a result of exemplary work in design and execution of the 2019 Kenya Population and Housing Census, Mr. Obudho was honoured with a State Award; The Moran of the Order of the Burning Spear (MBS).
While at KIPPRA, he has actively participated in research dissemination forums, workshops, policy round tables, policy task-forces and technical working groups. In 2014, he was the team leader in a study that estimated the contribution of meetings, incentives, conference and exhibitions (M.I.C.E) tourism to the Kenyan economy; and in 2015 he was part of the technical team that prepared the Kenya Green Economy Strategy and Implementation Plan. Prior to joining KIPPRA, Mr. Mwongera worked in the private sector as a research manager and consultant focusing mainly on market research for product development in financial services, covering Banks, Microfinance Institutions and SACCOs.
Gitonga’s leadership in tourism also includes having set up the Regional Tourism Office for the North Rift in 2002 and managed it as the Regional Tourism Officer up to 2007. It is under his leadership, that tourism was mainstreamed as a key economic activity in the region. The momentum created for tourism growth in that region extended to other regions where tourism was previously little known particularly Western Kenya and tourism is now a priority sector in most of the country.
In April 2014, Mr. Gitonga was seconded to the then newly created Tourism Regulatory Authority where he was involved in setting it up and in developing its regulations. He then went on to start its Regional Office for Mount Kenya and Upper Eastern based in Nyeri being the first Regional Manager from April 2014 to August 2015 when he was recalled back to the Ministry of Tourism.
He was deployed to the Tourism Research Institute in January 2018 as the Acting Chief Executive Officer where he is leading the process of setting up the operational structures and the strategies for the Instuitute to deliver on its mandate